Rich User Experiences

Welcome back.

This week we will be looking at Rich User Experience, This is one of the eight core patters of Web 2.0 as defined by Tim O’Reilly.

What is Rich User Experience??

Rich User Experience or RUE is the basics of Rich Internet Applications (RIA), This is designed to deliver the same features and functions normally associated with desktop applications. RIA usually runs inside a web browser and dons’t require any software instillation on the client side to work.

I have found Adrenalin Media


Adrenalin Media is a company that design and develop websites for some well known companies.

“Adrenalin Media is a full-service Sydney-based digital media agency. We create compelling conversations and experiences between brands and consumers, with an underlying foundation of strategic thinking, usability and digital innovation.”

Some of their clients are:


So, as you could imagine being the company that designs and develops some big brand websites theirs would look good, Right?

Well Yes!

Their home screen has a slide show of photos, these photos are of websites they have designed for instance Westfield’s Image

As you scroll through the website you go past different sections where they have changed the design, by having a plain background or changed the photo. For example below is a photo when you scroll down past the initial slideshow to their clients, I quite like this design as it is clear and simple to see that they have changed topics and easy to read.


The whole website is really easy to use, it is pure simplicity. you want to follow them on Facebook, hit the Follow Us button and bam this little beauty jumps up.


Adrenalin Media is an award-winning Australian digital media agency, and it is simple to see why.

Please have a look for your self and just see how simple and beautiful their website is

Adrenalin Media


Thank you for your time.



Adrenalin Media. Retrieved March 31st, 2014, from:                                                  

O’Reilly. What Is Web 2.0. Retrieved March 31st, 2014, from O’REILLY:                      

SearchSOA, Rich Internet Application (RIA). Retrieved March 31st, 2014, From SearchSOA:


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Innovation in Assembly

Hello all and welcome back to another week of the price is right…

Wait a minute…. Image

That doesn’t sound right at all….


Oh that’s right! Welcome Back to Tim O’Reilly 8 core pattern of Web 2.0.

This week we will be looking at Innovation in Assembly, this is the third pattern of Tim O’Reily’s 8 core pattern of Web 2.0.

We will be looking at Innovation in Assembly but more so at APIs… what is an API? valid question!

What is an API?

An API or Application Programming Interface is a set of programming instructions and standards for accessing a Web-based software application or Web tool. APIs are released by companies for Third Party’s to use, for instance a group of mates decided to create a mobile website for an uni assignment, we used Google Maps API so we could integrate Google Maps into your site, we used Facebook’s API so we could integrate Facebook and its “Like” and “Share” with your site. So APIs are used constantly throughout the internet.

For this Topic i have chosen to stay with the Cloud Storage and go with Dropbox.


Firstly What is Dropbox?

Dropbox is a cloud based storage service where your are able to store your data like photos, documents, audio, videos, etc… Dropbox can be accessed from anywhere as it is a cloud based service and from any device (Windows, Mac, Linux, Android, iOS, Blackberry, Kindle Fire).

Dropbox has 3 APIs. Each one is used for something different; Sync API, Database API and Core API

Sync API:
Work with files on Dropbox through a familiar, file system-like interface. The Sync API takes care of syncing and notifying you of remote changes so your app can respond instantly. It also handles caching, network flakiness, and offline logic so you don’t have to

Database API:
These days, your app needs to store and sync more than just files. With the Datastore API, structured data like contacts, to-do items, and game state can be synced effortlessly. Datastores support multiple platforms, offline access, and automatic conflict resolution.

Core API:
The Core API provides a flexible way to read and write to Dropbox. It includes support for advanced functionality like search, revisions, and restoring files. While Drop-ins and the Sync API are simpler to integrate and use, the Core API can be a better fit for server-based apps.

To Conclude

With the use of these APIs you are a able to create a application that is able to access your Dropbox database with the ability to upload / download and share files from your Dropbox. This Innovation in Assembly is becoming more important in the Web 2.0 aspect, as it is giving third parties the ability to create better and more direct applications / platforms to suit the needs of the community.

Thank you for your time


How Stuff Works

Tim O’Reilly

Dropbox – Tour

Dropbox – Developers

Wikipedia Application Programming Interface

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Data Is the Next Intel Inside v 2.0

Welcome Back to Data is the next Intel inside round 2…

Last week we looked at the Tim O’Reily’s 8 core pattern, last week we looked at the second phase “Data Is the Next ‘Intel Inside’ “.  This was originated by Intel as an advertisement campaign that ran back in the 1990′s, It was designed to make Intel a house hold name and inform people that Intel was more than just a central processor unit (CPU) for a computer. This changed the view and understanding that people had and made them aware that it doesn’t matter what the brand on the outside is, whats important is the brand on the inside of the case.

“Database management is a core competency of Web 2.0 companies,” (O’Reilly).

This time I will be looking at OneDrive and how it meets this “Data is the Next Intel Inside”.

Firstly, What is OneDrive??


OneDrive formerly known as SkyDrive is a file hosting service that is owned and run by Microsoft. OneDrive is one of the main competitors to Google Drive and Dropbox. OneDrive is a Cloud based storage, OneDrive is compatible with: Windows, Mac, Android and IOS devices. OneDrive is pre-installed on all windows 8 / 8.1 devices as it is a Microsoft product. Unlike Dropbox and Google Drive, OneDrive’s biggest strength is that it works closely with Microsoft Office apps, such as Word or PowerPoint, so when you launch one of those applications you’ll see a list of recent documents, including those saved to OneDrive. If you have an Office 365 subscription and open a document saved in OneDrive, you can collaborate on it in real time with other people. You’ll even be able to see the changes they make as they make them.


Onedrive is managed by the user, this means that the user has to input data for something to be available, making it very hard to replica the data. The user can create, share and edit the data at anytime off any device that is in sync with their OneDrive. uploading to OneDrive is as simple as drag and drop to where ever you want and with what ever file you choose being a document, image, audio or video. OneDrive also has the ability to sync with your social media making your data available not only everywhere but also easier.

The last note is that OneDrive also has very strict code of conduct compared to any other cloud service, for instance you may not store any file that depicts any kind of nudity, or that incites, advocates, or expresses pornography or racism, to name a few.

To Conclude 

OneDrive is a great cloud based storage and a very successful Web 2.0 site, it is simple to use and manage. OneDrive is great example of Data Is the Next Intel Inside, as it is the Data inside that makes OneDrive so great and in today’s society being able to backup/store any important data but more so being able to access that data from anywhere using a range of devices is a perfect example of Web 2.0 and Tim O’Reily’s 8 core pattern “Data is the next Intel Inside”

Thank you for your time. Till next time, live long and prosper 



Cnet OneDrive, Dropbox, Google Drive, and Box: Which cloud storage service is right for you?

Wikipedia OneDrive

Microsoft OneDrive


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Data Is the Next Intel Inside

Welcome Back,

This week we will be looking at the next Web 2.0 feature according to Tim O’Reily’s 8 core pattern, named “Data Is the Next ‘Intel Inside’ “.  This was originated by Intel as an advertisement campaign that ran back in the 1990’s, It was designed to make Intel a house hold name and inform people that Intel was more than just a central processor unit (CPU) for a computer, Intel inside also began manufacturing motherboards. This changed the view and understanding that people had and made them aware that it doesn’t matter what the brand on the outside is, whats important is the brand on the inside of the case.

“Database management is a core competency of Web 2.0 companies,” (O’Reilly).

In my Previous blog about Harnessing Collective Intelligence I mentioned about Google more so about the Google Chrome browser, It is a form of data gathering platform as it knows what you have looked at and will create ads about those products that you have searched for, Chrome will also offer to remember online forms/ Registration forms, meaning it will remember all your details; Name, Address, Date Of Birth, etc… It is this data that’s important its whats on the inside.

The Web 2.0 platform that I have chosen to look at in regards to “Data is the next Intel” is YouTube


You tube is a great example of a web 2.0 application that uses a database to manage the website. YouTube allows their users to upload videos, like and comment on other videos, The uploaded videos can be shared publicly or privately via a url link.  YouTube is owned by Google, so in turn when you comment or publish anything to YouTube it will be come visible and will be mentioned in your Google+ account, in turn you can log on via your Google account or YouTube account.

In the early years YouTube used to use MySQL to store meta data like users, tags and descriptions served data off a monolithic RAID ten Volume with ten disks, evolved from a single server to a partitioned database which split data into a video watch pool and a general cluster (as stated by YouTube Architecture). In the later years YouTube went to database partitioning, split into shards with users assigned to different shards. YouTube has much better cache locality which means less IO, in turn resulting in a 30% hardware reduction, reducing replica lag to zero (0).

One of the big questions is Who owns the data? Since YouTube is owned by Google, well Google owns it. This includes but is not limited:

  • Information provided by users ie. Username, Password, Account Information
  • Information acquired by YouTube from users services such as device information, log information, location information application numbers and local storage as well as cookies and anonymous identifiers.

According to YouTube’s terms and conditions copyright

“Some of our Services allow you to submit content. You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours.

When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps). Some Services may offer you ways to access and remove content that has been provided to that Service. Also, in some of our Services, there are terms or settings that narrow the scope of our use of the content submitted in those Services. Make sure you have the necessary rights to grant us this license for any content that you submit to our Services.”

To Conclude I think it can be safe to say that YouTube follows the O’Reilly “Data is the next Intel” pattern, by the way it allows users to create and share videos.

I hope you like this article, Thank you for your time



Google Terms of Service

Google Privacy Policy

High Scalability: YouTube Architecture

High Scalability: 7 Years of YouTube Scalability lesson in 30 Minutes

Mark Oehlert: Change 2.0: How Does E-Learning 2.0 Affect Organizational Culture?

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Harnessing Collective Intelligence

Welcome all to my blog. This blog will be looking at Web Applications 2.0.

Last Week we where discussing “Harnessing Collective Intelligence“. This is one of the 8 Core Patterns of web 2.0 identified by Tim O’Reilly.


Lets Start. Ok well first what is Harnessing collective Intelligence??

As stated by Wiki Collective Intelligence “Collective intelligence is shared or group intelligence that emerges from the collaboration, collective efforts, and competition of many individuals and appears in consensus decision making.”  So Collective Intelligence is about providing/gathering data that will be used to produce better information for them self and or others. This is usually done by a large group of people all searching for information based on that one topic. For example Google (Google chrome browser), for instance the other day I was looking at for a new chair, after awhile I got side tracked and ended up looking at random photos from reddit,, etc… next thing there where ads from office works showing me the same chairs I was previously looking at.

My chosen Web 2.0 platform for Collective Intelligence is Stack Overflow


In one of my previous blogs for enterprise 2.0 I did some searching and came across Stack Overflow.

Stack Overflow is basically a Q & A Site for programmers, The site is run by “you” the user, You can easily log in via your Google, Facebook, Yahoo or Stack Exchange Account.

Stack Overflow is a form of collective intelligence as it is a crowd based site that uses peoples collective knowledge to answer questions and quires. For example here is a question about python script

Image As you can see Someone askes a question and the community answers the question and then the community will upvote/downvote till they believe they have found the correct answer.



Stack Overflow is a great example and a great way to show the power and use of Harnessing Collective Intelligence and how it can affect us. Stack Overflow is just one of many different Collective Intelligence platforms out there, I believe it also shows us that here is just one form of harnessing collective intelligence platform that’s soul purpose is to assist programmers.


So that’s a rap up of that week. Thank you for taking your time to read this weeks 

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Out With the Old

Out With the Old in with the new… This Blog will slowly be going through changes as it moves from Enterprise 2.0 to Web Applications 2.0

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Enterprise 2.0 Making You Better Ltd. QLD Health RFP Presentation

Making You Better Ltd. QLD Health RFP for Enterprise 2.0 Presentation.

Team Members:
Aaron Smetzer, Nicolas Galeano, Thaii Chung and Leon Ngo

Looking into the QLD Health RFP and outlining the issues faced and how they are aimed to be solved.

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Return on Investment

Welcome back all, This week we are looking at Return On Investment (ROI – for short).

Return On Investment is the concept of an investment of some resource yielding a benefit to the investor. A high ROI means a larger return on the investment.  It is one way of considering profits in relation to capital invested.

ROI can be calculated via this simple formula,


In regards of the formula “Gains from Investment” refers to the money that has been made from the goods that have been sold. While “Cost of Investment” as you would guess is the cost of your investment, your start-up cost, the cost to run, etc…

So for instants if Company XYZ had a capital investment of $200,000 and was to make $300,000 profit from sales, Using the formula above

300000 – 200000


= 50%
So your Return on Investment is 50%, this means you have 50% return on your investment.

For this topic I have chosen to continue to live in my child hood and go with Nintendo.


Nintendo as we all know have been around for a very long time, Nintendo where one of the first gaming consoles out with the Nintendo NES in 1983, since then they have had many products some major sellers and others not so well.


(Please note that not all currency is in USD but in mixture of USD and JPY as i was unable to get all figures in one currency)


Nintendo Financial Statement

Nintendo have been doing quite well for themselves in the past 30 odd years, except in March 2012 when they had a fall of about 43.2 Billion Yen ($533 Million), since then Nintendo has slowly been climbing back up to where they were before this big loss.


Nintendo Balance Sheet

As for Nintendo’s ROI I was able to be lazy and get a nice little graph that shows their current Returns. (Graph is in JPY)


Nintendo is a company that will continue to keep pushing along and evolve as the time comes as they already have done. Nintendo’s balance sheets show the slow improvement and this is only to continue as newer games and consoles are to be released. Nintendo doesn’t really push the use of social media websites like Facebook and Twitter, as they have their own little chat built into the Wii and the Nintendo DS/3DS, along side the “Club Nintendo” (for those who don’t know about Club Nintendo click Here).

To conclude I don’t believe Nintendo is really using their social media in products and i personally agree with this as well the aimed target audience is of a young age so instead they offer a built in chat group that’s installed on all of there new consoles.

Thank you for your time.



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Social Monitoring

Welcome back all,

    This week we have been looking into Social Networks and Social Media Monitoring. Monitoring ones social media is an effective tool and it is now very easy to do. Monitoring your organization or Brand is a simple easy way to understand and learn how you are going, you are able to find out how many people are talking about you and whether it is positive or negative comments.

For this topic I have chosen the first game I ever got addicted to, Pokémon, but in particular I am looking at Pokémon X and Y. My reasons for narrowing my search are very simple, with the soon to be released games X and Y, there is a lot of talk about them, rumours etc… making it a very hot topic especially knowing there is only 10 days left until release date! At the moment Pokémon has many hundreds of Facebook fan created pages and hundreds of Twitter accounts dedicated to Pokémon, and to add to all of these there are more being created just dedicated to Pokémon X and Y.


My selected monitoring tool to be used to monitor any social media related to Pokémon X and Y is SocialMention. SocialMention is a free real time search engine that allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc…


Using its google like search bar I searched for Pokémon X and Y. It took a minute as it is searching through the whole wide web, once it loaded it had a few graphs about where the information was coming from (sources) the top hastags and keywords that have been used.

The main graph it had is the important part, this one explains all the details. If you hover your mouse over one of the options it will explain what that percentage means (as shown below).

So basically it is broken down to 8 parts. The main four are:

  • Strength – The Likely Hood that your brand is being discussed in social media. The higher the percentage the better.
  • Sentiment – is a ratio of mentions, from generally Positive to generally negative
  • Passion – is the likelihood that individuals talking about your brand will co so repeatedly
  • Reach- Is a measure of the range of influence

The Other 4 parts are self-explanatory and they are:

  • Seconds avg. per mention
  • Last mentioned
  • Unique authors
  • Retweets


So as you can see the strength is at 41% so you could say that almost half of your friends are talking about the new Pokémon games. Out of those talking about it 3 in every 4 will generally be positive (just before I uploaded this I refreshed and this number dropped a bit, I believe this is due to the rumours that the game as already had a few sales in Canada and Italy before the expected release date). The Passion of the people talking is at 30% means out of all the people talking about it 30% will continue to talk, which leaves us to around 59% influence, so basically most people will know something about Pokémon X and Y.

As for using SocialMention, I do recommend it, it is very simple to use and understand and a great way to get a quick idea about who is talking about what. As mentioned earlier all the data collected is from a range of social media sites so you will always have the most accurate details.

Thank you for your time.


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Professional Microsoft 2.0

Last Week we looked at non-profit organizations and how they can use and benefit from using enterprise 2.0, so this week we will look at how professional organizations can also benefit from using enterprise 2.0 techniques.

Hello all, Welcome. As I have stated we will be looking into Professional organizations and how they have used enterprise 2.0 and the benefits.  For this topic I picked Microsoft, as it was the first thing that came to mind as I look at my generic Windows 7 background.

Microsoft as we all know are the creators of the Windows operating system, along with lots of other products. But where does Microsoft stand in the modern day? That’s the million dollar question! Well currently Microsoft like many other companies Microsoft have Facebook, Twitter and multiple different Blogs. As Microsoft is a very well-known company they have a lot of followers on their pages, Currenlt for FaceBook they have 2.8 Million followers, this is the same as Twitter having just over 2.8 Million followers. Like my previous blog about the Red Cross, Microsoft also has pages dedicated to each country. By doing this they are able to engage with their customers around the globe, and assist with any issues in a timely matter as each question is going to the selected country’s Tech Team.


Microsoft Italy

Apart from their FaceBook and Twitter Microsoft has multiple blogs running, each with their own purpose, like with their other social media most of these blogs are dedicated for each country. One of the blogs I have been interested by is “The Big Picture” Microsoft Australia Blog.  In which they give the opportunity for people to ask all kinds of questions and get answers by actual Microsoft Technicians or the directed people.


The Big Picture Blog

Another useful blog is Microsoft’s TechNet blogs. These blogs are run by Microsoft employees, this blog is for the employees of Microsoft to share what they are working on, new features and even spilling the beans on new products and updates that are to be released.

I really like what Microsoft has done and the way they have utilized Enterprise 2.0, they have constantly been evolving with technology (as expected), Not only are they able to assist their customers from the comfort of their homes but they are also able to market the latest Microsoft Product, how it works, what it does.

Thank you for your time!

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